About Us
Our Vision: To free honeybees, beekeepers and the ecological system from the deadly effects associated with the varroa mite bee parasite, and enable beekeepers maintain their hives easily and profitably again.
Our Story
Dr. Avi Ben Shimon, the co-founder of ToBe, is a 2nd generation beekeeper who strongly believes that the ongoing unsolved Varroa issue threatens the actual existence of the global beekeeping industry. Conventional methods have been proven inefficient, and while current solutions are being used reluctantly, Ben Shimon came to realize that a valid solution to the Varroa problem must be developed utilizing multidisciplinary approach and knowhow. Based on his unique and unorthodox approach, Dr. Ben Shimon started researching to find a more suitable method of fighting Varroa. The guidelines of this early research later became the company’s motto: “Any challenge can be conquered given enough desire, determination and multidisciplinary thinking”.
The Bigger Picture
Nature’s ecological sustainability principle is based on preserving the delicate balance between opposite forces. The first principal design behind ToBe’s approach is minimal interference maximal impact, allowing a dramatic reduction in compound use while achieving superior efficacy. This principle design also manifests by leaving behind zero hazardous environmental waste, and by enhancing beekeepers and bees safety.
We strongly believe that our non-conventional approach will make a significant contribution to the global beekeeping industry, enabling beekeepers & bees to thrive, and support their effort of maintaining mankind’s sustainable nutrition cycle.
Our Team
We believe that every problem has at least one solution and therefore any challenge can be conquered given enough desire, determination and multidisciplinary thinking.
Eric Joely
CEO
Experienced CEO with over 25 years experience in technical, operation and business development management.
Holds B.Sc. From the Technicon and MBA from Haifa Univ.
Ron Korkidi
Co-Founder Chief Beekeeping
An experienced bee researcher, conducting and analyzing field and lab Varroa treatment experiments.Graduated his M.Sc. at Tel Aviv University & Agricultural ResearchOrganization, Volcani Center.
Avner Einav
VP Product & BD
An experienced product and business
development manager with over 10
years of managerial experience, in both
traditional and tech industries.
Avner is a beekeeper, who holds an
Industrial Engineering degree.
Ornit Zeltzer
Regulation Manager
Regulatory Affairs Professional with over 15 years of expertise in the Medical Device and Pharmaceutical industries. Holds a B.Sc. in Chemistry from Tel Aviv University and an M.Sc. in Quality Assurance and Reliability from the Technion.
Nataly Sherf
CFO
Extensive experience in delivering financial management and strategic decision-making for large organizations to drive sustainable growth. Holds a B.A. and an M.A. in Applied Economics.
