Our
Story
Dr. Avi Ben Shimon, the co-founder of ToBe, is a 2nd generation beekeeper who strongly believes that the ongoing unsolved Varroa issue threatens the actual existence of the global beekeeping industry. Conventional methods have been proven inefficient, and while current solutions are being used reluctantly, Ben Shimon came to realize that a valid solution to the Varroa problem must be developed utilizing multidisciplinary approach and know how. Based on his unique and unorthodox approach, Dr. Ben Shimon started researching to find a more suitable method of fighting Varroa. The guidelines of this early research later became the company’s motto: “Any challenge can be conquered given enough desire, determination and multidisciplinary thinking”.
Our Vision to free honeybees, beekeepers and the ecological system from the deadly effects associated with the varroa mite
bee parasite, and enable beekeepers maintain their hives easily and profitably again.
Our Team
We believe that every problem has at least one solution and therefore any challenge can be conquered given enough desire, determination and multidisciplinary thinking.
Erik Joely
CEO
Experienced CEO with over 25 years experience in technical, operation and business development management. Holds B.Sc. From the Technicon and MBA from Haifa Univ.
Dr. Avi Ben Shimon
Founder President & Chief Scientist
a scientist and second-generation beekeeper with a special interest in education. Avi is an agronomist and holds a Ph.D. in computational biology from the Weizmann Institute. Avi is also proficient in the laws of intellectual property.
Ron Korkidi
Head Biologist
a beekeeper and an expert in the establishment of organic farms. During his M.Sc. at Tel Aviv University & Volcani center, Ron conducted multiple field trials for anti-Varroa treatment quality assessment.
Gadi Kovler
Director of software
TeBen Gurion University School of
Bio-Medical engineering graduate, holds a wide variety of technical skills and
know-how.chnology Leader
David Malchinsky
Product Engineer
Shenkar college of engineering graduate, holds vast experience in physical product design and complex mechanical product engineering.
Ziv Carthy
Active chairman
a founding partner at Copia Agro and Food VC that is focused on early-stage agro-food innovations. Ziv co-founded and led a software startup that was sold to SAP AG, where he subsequently held senior executive positions. Ziv earned a B.Sc. in Information Systems Engineering from the Thechnion and an MBA degree from Harvard University.
Coby Levy
Hardware Engineer
Years of experience in high-complexity electronic-systems designing and engineering, with a hands-on approach to solving problems.
Avner Einav
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The Bigger
Picture
Nature’s ecological sustainability principle is based on preserving the delicate balance between opposite forces. The first principal design behind ToBe’s approach is minimal interference maximal impact, allowing a dramatic reduction in compound use while achieving superior efficacy. This principle design also manifests by leaving behind zero hazardous environmental waste, and by enhancing beekeepers and bees safety.
We strongly believe that our non-conventional approach will make a significant contribution to the global beekeeping industry, enabling beekeepers & bees to thrive, and support their effort of maintaining mankind’s sustainable nutrition cycle.
